Instruments

The guitar you want is probably not in a Toronto shop

We work with S Gear Studio, who fly in Chinese-built guitars and basses that local shops do not carry. Prices below are landed in Toronto — instrument, international shipping, duty and tax all in.

Why we ask questions instead of handing you a catalogue

Nothing here is stocked in Toronto. Every instrument is flown in after you order, which means you cannot walk in and play one first. That is the real trade-off for getting instruments this city does not stock.

It also means the advice matters more than usual. In a shop you can pick things up and decide with your hands. Here you are deciding from photos and a spec sheet — so it helps if the person advising you already knows what you play, how long you have been playing, and what you keep getting stuck on.

That is what the questions below are for. They take about a minute and end with a direction and the reasoning behind it. Bring that to a teacher and we will go from there.

Answer a few questions

About a minute. Nothing is submitted anywhere — it all runs in your own browser, and you screenshot the result.

  • Whether this is your first instrument, or you are replacing one
  • What you play, and what you want it to look like
  • What you can spend, and whether you will be on a stage

What we can get

The current catalogue is S Gear Studio entry and mid-tier Chinese-built line: four brands, thirteen models, fifty-four finishes, from CAD $599 to $1299.

Mojolnir
Electric guitars and basses, $599 to $1299. Includes an 8-Bit series with a 3D-printed body.
Farida
Electric guitars and basses, $799 to $999. The F-5020 comes in fourteen finishes, including two 30th-anniversary striped runs.
Sqoe
A single-finish limited electric, $999.
Blue Rock
Acoustics. One display piece at $699, plus custom builds.

And what is not in it

No left-handed models, no short-scale, no five-string basses, no high-gain metal guitars, and only one acoustic. That is this catalogue, not the whole supplier — they carry more, and anything specific enough to describe can be built to order. Ask a teacher.

Open the catalogue

Lost In Music · The catalogue

The catalogue

All thirteen instruments and fifty-four finishes in this run, in one place. Pick a model for photos, prices and the spec; every instrument and every finish has its own link — when one comes up in a chat, just send the link.

M30T

Mojolnir · ST · CAD $599

M30T Coastline
Coastline · CAD $599

Poplar body · maple neck · composite ebony board · 22 frets · HSS with coil split

Ask ten teachers what your first electric should be and most of them will point at an ST in this bracket. The M30T adds its own bit of mischief to that answer: all five finishes are named after cocktails — Coastline, Mojito, Sunrise — and in any line-up it's the row that gets picked up first. The circuit is HSS with a coil split, so pop, rock and blues are all on the table, and when you want a different voice later on, it's one flick away. For the guitar that walks you from your bedroom to your first rehearsal, looking good matters more than people admit.

Coastline — Pale blue recedes from the edges into an almost-white centre, like the last line of tide going out. With the pearl-white guard the whole guitar sits in a morning key — if you like clean and quiet, your eye will probably stop here first.

Miami Beach — Unapologetically pink, deep at the rim and soft at the centre, like seaside neon flickering on just before dark. Hold it through one intro and a bad mood rarely survives.

Sunrise — The loudest of the five: orange under a black guard — rare in this series — and the contrast does the waving for you. For people who figure that once you're on stage, modesty is a wasted effort.

Mojito — A restrained mint, dissolving toward the centre, cooled further by the white guard — chilly, never cold. The most air-conditioned guitar in a summer rehearsal room.

Violet Fizz — The violet is mixed light, like the splash of liquor in a fizzy drink. Quieter than the pink, warmer than the blue — people usually try the other four and come back to this one.

All finishes(5)

M30

Mojolnir · ST · CAD $599

M30 Purple Fade
Purple Fade · CAD $599

Composite ebony board · matte vintage trem · 15:1 tuners · 22 frets · HSS with coil split

Same bones as the M30T, different evening plans: four gradient finishes — purple, green, pink, grey — fading out from the centre of the body, their matte glow like a nebula photograph turned down a stop. The pickups are MC-1 Vintage, an older-leaning voice, the natural way in if your ears live in old records. The matte vintage trem is there for a gentle wobble. Same money as the M30T: that one's a cocktail bar, this one's a record shop — depends where you'd rather spend your nights.

Purple Fade — Purple lights up at the centre and sinks into black at the edges, like a firework caught mid-bloom in a night sky. The deepest of the four fades — and a moving stage light suddenly wakes it up.

Green Fade — A deep teal running toward black, blue-green under lights, like open water past the drop-off. The most composed of the four — it looks plausible in any band you put it in.

Pink Fade — The black rim cuts the pink's sweetness in half, and the half that survives stands out more for it. If you want pink without the sugar, this is the one.

Grey Fade — Silver into black, restrained to the point of formality, like good suiting fabric. Probably the least demanding colour in the catalogue — no outfit, no occasion argues with it.

All finishes(4)

M30S

Mojolnir · ST · CAD $699

M30S Volcanic Ash
Volcanic Ash · CAD $699

Rosewood board · matte vintage trem · 15:1 tuners · 22 frets · HSS with coil split

The only one in this tier with a rosewood fretboard. Rosewood runs warmer than maple or composite ebony, and your fretting hand notices before your ears do — that's exactly where the extra hundred over the M30 goes. Two finishes only, Volcanic Ash and Rainbow Line, one reserved, one loud, which at least spares you the agonising. Everything else follows the M30 playbook: matte trem, coil split, nothing missing. For people who read a spec sheet and stop at the word "materials".

Volcanic Ash — The name sounds hot; the colour runs cool — pale grey with a drop of blue over a white guard, like the sky after rain before it fully clears. Quiet, never dull.

Rainbow Line — A silver-grey base held steady by the black guard; the rainbow in its name hides in the finish, found only up close and at an angle. A generous face with private details — the same temperament as its rosewood board.

All finishes(2)

M40T

Mojolnir · Tele shape · CAD $699

M40T Coastline
Coastline · CAD $699

Poplar body · maple neck · composite ebony board · 22 frets · neck humbucker + fixed Tele bridge (per product photo; the catalogue spec table is wrong on this page)

All five finishes in the Tipsy series are named after cocktails: Coastline, Mojito, Miami Beach, Sunrise, Violet Fizz. The colour pools at the edge of the body and fades toward the centre, honestly not unlike a drink clinging to the side of its glass — under stage lights, the guitar has the room half tipsy before you've played a note. Don't let that fool you: underneath, the Tele is a working shape, settled in the fifties and barely changed since, with a fixed bridge that stays in tune through a full rehearsal night. At the neck sits a humbucker, a size warmer than the classic Tele single-coil and composed with the gain up; flick the three-way to the bridge and you're back on the crisp, wiry frame. The series name is honest: tipsy, never drunk — it stops at exactly enough, which is just the restraint you want in a first Tele.

Coastline — The same stretch of sea as the M30T's Coastline, on a Tele body — straighter lines, and the blue reads more matter-of-fact for it. The pearl guard holds the pale blue down: plain by day, mother-of-pearl under lights.

Mojito — The same mint, but the black guard changes its temper: still fresh, now with an edge. Against dark clothes on stage, it's the brightest thing you're wearing.

Miami Beach — Pink laid over the Tele's no-nonsense outline — sweet, with a stubborn streak. The pearloid guard picks up sparkle under lights; on camera, this one never loses.

Sunrise — The orange burns densest at the rim, and the black guard sits in the middle like a silhouette against sunrise. The Tele is an old face on stage; this outfit takes twenty years off it.

Violet Fizz — Pale violet on white, the softest-spoken of the set. It doesn't catch the eye, it keeps it — and the second is much harder to do.

All finishes(5)

F-5020

Farida · ST · CAD $799–$999

F-5020 Dream Peach
Dream Peach · CAD $999

Poplar body · roasted maple neck and board · 648mm · 22 frets · SoundS-B4 HSS · five-way switching

Farida gave this one fourteen finishes, and the names read like a dessert menu: Dream Peach, Soft Cheese, Galaxy Salt, all the way down to Midnight Black. Nothing else in the catalogue comes close, and most people who agonise over choosing a guitar are agonising over this one. The neck and board are roasted maple, heat-treated, which is a practical matter in Toronto: central heating dries a room right out in winter, and roasted maple holds steady where regular maple complains. Five-way switching plus HSS gets you three or four voices inside one song. At this tier, it's the guitar you stare at for a long time before buying — and rarely think about replacing after.

Dream Peach — Pink melts inward to a creamy centre, genuinely like a ripe white peach just cut open. Of the fourteen it draws the most second glances — and defeats the most attempts to describe it.

Soft Cheese — A soft yellow, deeper at the rim and paler at the middle — the best layer of a cheesecake. Sling it on and the rehearsal room loosens half a notch.

Galaxy Salt — Blue floods in from the edges toward a metallic silver-white centre, like an aerial shot where shallow sea meets salt flat. The most expensive-looking of the fades — every layer shows under lights.

Lavender — A proper lavender, no grey in it, no drift toward pink, laid evenly across the body. Not many people love purple, but the ones who do don't waver — this one is reserved for them.

Sky Blue — The blue of a clear noon sky, saturated without glare. Possibly the easiest of the fourteen to explain: say "sky blue" and the other person already knows.

Pearl Pink — More direct than the peach, gentler than the magenta — a pink that needs no fade to help it. Against the white guard it reads sweet at first glance, clean at the second.

Bay Blue — A notch greener than the sky blue, like the shallows of a tropical bay. At a summer festival's daytime slot, it out-photographs the stage backdrop.

Amber — A yellow with brown settled into it, like honey that has sat a few years. A vintage-faced colour over the roasted maple neck, the whole guitar one warm palette — best carried out in autumn.

Brilliant Magenta — A metallic magenta that looks freshly glazed under light. The least stage-shy of the fourteen: more vivid from far away, brighter up close.

Metallic White — White with a fine sparkle folded in: cream face-on, a metallic sheen in motion from the side. For those who want a white guitar but fear plainness, this white keeps a card up its sleeve.

Metallic Blue — A royal metallic blue against a cream guard, with no hedging in it, and the whole flake lifts in sunlight. Of the fourteen it wears the word "classic" best — it doesn't look out of place in any band photo.

Midnight Black — Gloss black with a white guard, sharply divided — the one serious face among the fourteen. However chaotic the stage lighting gets, it holds its ground.

30th Anniversary Stripe, White/Green — A white base under a block of fluorescent lime, split by a white racing stripe: pure motorsport livery, the kind of move Farida only allows itself on a 30th birthday.

30th Anniversary Stripe, White/Orange — The same racing idea as the white-green, recoloured to a sunset orange. Side by side the two stripes look factory-destined to team up — get both into one band and the poster designs itself.

All finishes(14)

M50

Mojolnir · ST · CAD $999

M50 Obsidian Black
Obsidian Black · CAD $999

Basswood body · maple C neck · 25.5" · two-point trem · 18:1 locking tuners · HSS with coil split

Coming up from a starter guitar, the first thing you feel is the 25.5-inch scale: more string tension, clearer attack, bends that bite back. The two-point trem and 18:1 locking tuners mean you can actually use the bar and come back in tune. Four solid colours — Obsidian Black, Mist White, Metallic Green, Bondi Blue — with the manners of a pressed shirt: right everywhere, loud nowhere. A factory gig bag is in the box, so rehearsals are covered from day one. This one is headed for main-guitar duty: everything on it serves stability — handsome, but it doesn't steal scenes.

Obsidian Black — A proper gloss black, black guard, one piece to the eye. The standard uniform of a main guitar: needs no explanation, makes no mistakes, leaves all the attention for the music.

Mist White — A warm-leaning white with nothing clinical about it. Under warm light it warms, under cold light it cools — a guitar that takes direction from the lighting rig.

Metallic Green — A pale grey-green with a fine metallic sparkle, like matcha dusted with silver. Of the four it's the one that gets asked "what colour is that" — usually by someone who wants it too.

Bondi Blue — Named for the Sydney beach, a blue with some grey stirred in that improves with sunlight. It takes "a solid colour that lasts" to the limit: loved in year one, still loved in year three.

All finishes(4)

M50S

Mojolnir · ST · CAD $999

M50S Dawn White-Gold
Dawn White-Gold · CAD $999

Alder body · two-point trem · 18:1 locking tuners · pearl-blend finish · push-pull split

Functionally it is the M50, at the same price — the difference is everything you can see: alder body, pearl-blend finish, gold hardware head to toe. Pearl paint has a habit of changing its shine with every step you take under stage lights; the white-and-gold one practically brings its own spotlight. Some people buy guitars off the spec sheet, some off the first glance — this one is for the second kind, and it gives up nothing to get there; the push-pull split is still on board. If your band photos always feel one detail short, the guitar might be the detail.

Dawn White-Gold — White body, white guard, gold hardware running from tuners to bridge, like first light on snow. The brightest thing in the catalogue — expected to book the most wedding gigs.

Santorini Black-Gold — Gloss black with full gold hardware, like Santorini after dark: black sea, gold lights. It and the white-gold are the same indulgence at two hours of the day — one dawn, one midnight.

All finishes(2)

SEST699

Sqoe · ST · CAD $999

SEST699 Ocean Stone
Ocean Stone · CAD $999

Alder body · gloss maple board · Alnico HSS · coil-split mini switch

The only limited run in the catalogue, in exactly one finish: Ocean Stone. The name belongs to a real gemstone, and the pale blue drifting through the near-white pearl finish reads like thin ice over shallow water, set against a pearloid white guard that flatters it from any angle. The odds of meeting your own guitar on someone else's strap are close to zero — worth more than people think once you're on stage. The spec doesn't coast on looks either: Alnico pickups on the warmer side, and the coil split gets its own mini switch, so you're not fumbling for a volume knob mid-song. Alder body, the old recipe; gloss maple board on the brighter path. A single finish means one decision fewer: you either love it or you don't.

Ocean Stone — The base is a near-translucent pearl white with a wash of pale blue drifting across the lower bout, like thin ice over shallow water; the guard is pearloid white, and every angle of light fishes out something new. The catalogue's only limited single finish — matching guitars with a stranger stops being your problem.

All finishes(1)

8-BIT STAGE-T

Mojolnir · pixel Tele · CAD $1299

8-BIT STAGE-T Lava
Lava · CAD $1299

Photopolymer resin body · brass compensated bridge · three-way switch · side-mounted control strip

The only instrument here that isn't made of wood: a photopolymer-printed body with a pixelated outline, like it walked straight out of an 8-bit game. The controls run in a vertical strip along the guitar's side; the bridge is a vintage-style compensated brass plate — the design argues with convention everywhere it can, while the sound underneath stays honest Tele. If you'd rather go unnoticed, pick something else: carry this into a rehearsal and people are talking about it before you've said a word. If your band is missing a visual anchor on stage, this guitar is one.

Lava — A white body traced in an orange pixel outline, orange headstock — from a distance it looks like a guitar that escaped its video game before the textures finished loading. Phones in the crowd go up before the applause does.

Grey Sand — The black-and-white pixel edition, half a notch calmer than Lava — but only half: the outline still runs square by square, and there's no hiding it. For people who want the conversation without wearing orange.

All finishes(2)

F-5220

Farida · P body · CAD $799

F-5220 Speckled Black
Speckled Black · CAD $799

Poplar body · roasted maple neck and board · 2 volume 1 tone · four string (pickups vary by finish, see below)

Once a band gets going, you learn fast that the shortage is always bass players. The F-5220 is a good bass to commit with: P-style body, roasted maple neck, and eight finishes from Speckled Black to Spring Pink — basses rarely dress this freely. One practical detail: the first four finishes carry J-J pickups, the last four carry a P — so choosing a colour quietly chooses a voice as well. J-J is the flexible one, P is the thick one; if unsure, send the colour you like to a teacher. It's a one-line conversation.

Speckled Black — Black gathers at the rim and opens into a pale ice-blue centre against a cream guard — an old-school burst. From across the room it reads as a sober black bass; you have to walk up to find the blue in the middle. It carries the J-J pickups, the flexible voice.

Crushed Ice Blue — A bright, lit-from-within blue with a white core like light through ice — the name earns itself. When the stage lights sweep, this is the bass they find first.

Lime — The lime's sourness diluted and painted on, pale and brisk. Basses spend their lives in the dim half of the stage; this colour wins half the presence back.

Spring Pink — A pink on the verge of dissolving into white, like cherry blossom in early March. The gentlest of the four J-J finishes — in cheerful contradiction with how solidly it holds the low end.

Phantom Black — Solid black, white guard: the oldest suit in the bass wardrobe. From this finish onward the pickups switch to a P, the thick-voiced kind — the most traditional look carrying the most traditional sound, honestly matched.

Pearl White — Pearl white on a white guard, clean as unmarked staff paper. The P pickup gives it a thick foundation, and it blends into a band dressed in white or black alike.

Sea Foam — Sea foam is one of bass history's sentimental colours; it was in the magazine spreads of the sixties. Freshly painted and back on today's stage, it collects nostalgia and freshness in one pass.

Cloud Blue — A faint blue, the colour where cloud meets water, exactly un-loud between the drums and guitars. Of the eight it feels most like a born fourth member: never stealing scenes, never absent from them.

All finishes(8)

M350F

Mojolnir · JB body · CAD $899

M350F Mint Ice
Mint Ice · CAD $899

Okoume body · maple neck · rosewood board · 34" · 20 frets · MJZ-54 Alnico JJ · 2 volume 1 tone

An okoume body is a rare sight at this price, matched with Alnico JJ pickups on the mellow side — good at getting along with everyone else in the band, which is most of a bass's job description. Standard 34-inch scale, 20 frets, two volumes and a tone: nothing extra to learn. Of the four finishes, Basalt Black is matte and the other three gloss — you could tell them apart in the dark. Gig bag in the box. It's the bass that never makes headlines and never misses a rehearsal.

Mint Ice — Mint cut with silver, the most refreshing entry in the cool palette. The JB body lines already run smooth; the pale colour makes it carry lighter — even the shoulder feels it got a deal.

Sea Salt Cherry — White with pink underneath: in full light it passes for white, and the pink only surfaces as things dim — one bass, two faces in a single show.

Basalt Black — The only matte finish of the four, a black that refuses reflection, like the rock it's named for. It sits out the lighting games and becomes the stage's base coat — exactly the introduction many bass players want to make.

Moonrock Silver — A metallic silver-grey, cool and reserved, a neat counterweight to the okoume body's warmth. If you want a bass that simply looks professional, this colour is the shortest path there.

All finishes(4)

M550S

Mojolnir · JB body · CAD $1099

M550S Santorini Black-Gold
Santorini Black-Gold · CAD $1099

Alder body · maple C neck · 34" · 20 frets · 1 volume / pickup blend / active three-band EQ

The only bass here with a three-band active EQ — meaning you shape lows, mids and highs from the instrument itself. If the low end turns to mud on stage, you reach down and fix it instead of praying toward the sound desk. A blend knob mixes the two pickups to taste. The look follows the M50S: black-and-gold or white-and-gold, hardware that isn't shy under lights. For people who already gig, and are already tired of every venue sounding different.

Santorini Black-Gold — Black lacquer with gold fittings, the same family formalwear as the M50S. The active EQ knobs are gold too — when you reach down mid-song, all the crowd sees is a glint of gold moving.

Dawn White-Gold — White under gold, the bright half of the pair. Stage lights rarely favour the bass; this one is the exception — the gold hardware catches the light on its behalf.

All finishes(2)

Inlaid Acoustic

Blue Rock · single cutaway · CAD $699

Inlaid Acoustic Natural
Natural · CAD $699

Natural top · single cutaway · dark headstock and board · leaf-and-vine inlay · light binding

The only acoustic in the catalogue, offered as a display piece. Natural top, dark headstock and board, and a leaf-and-vine inlay running up the fretboard — plain from across the room, detailed up close, a balance you don't often find at this price. The single cutaway keeps the high frets within reach. And if the acoustic in your head looks nothing like this one, Blue Rock takes custom orders — describe it clearly enough and it can be built. Strumming, fingerstyle, permanent resident of the living-room corner: all fine.

Natural — The top is simply the wood's own colour, straight-grained, set off by the dark fretboard. The showiest thing on the instrument is the vine inlay climbing that board — plainness and ornament, half and half in one guitar.

All finishes(1)

How buying one works

01

Answer the questions, or just ask

The quiz gives you a direction and the reasoning. If you already know exactly what you want, skip it and send us the model.

02

A teacher checks it against you

Hand size, what you play, what you are working on this year. This is the step a catalogue cannot do.

03

It gets ordered and flown in

Ask on WeChat how long that currently takes — air freight timing moves, so we do not print a number here that will go stale.

04

You get a loaner in the meantime

While you wait, and while an instrument is in for servicing, S Gear lends you one to play.

What the price includes

Landed price
The instrument, international shipping, duty and tax. The figure you see is the figure you pay.
Set up before delivery
S Gear sets the instrument up before it is handed over to you.
First year
One free restring and one free setup.
Second year
Lost In Music students get another year of servicing on top.
With the instrument
A gig bag and the usual setup tools.

Who this is not for

If you want to try three guitars this weekend and take one home, a shop on Queen Street will serve you better, and we will tell you so. This is for people who want something Toronto does not stock, and who would rather have a teacher help them decide than guess from a product page.

Ask about an instrument

WeChat is the fastest way to reach us. Tell us what you play and what you are looking for.